Today’s best performing businesses know exactly who their target customers are and how to effectively market to them to generate revenue. The secret to this equation is buyer personas, and whether your company has been using buyer personas in your ...
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As a privately owned swim school, you may feel like you're facing a lot of stiff competition from the larger, corporate-owned schools. That's because you are! That doesn't mean that you can't compete and thrive. As a smaller, privately owned company ...
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Let’s address the elephant in the room before we get into what I’m about to share with you… I am 21 years old. And I am the youngest employee at StringCan Interactive. That little tidbit shouldn’t matter to anyone, but the fact remains that my age ...
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Remember back about 10 years ago or more when SEO really became involved in digital marketing and utilizing it meant putting you at the top of the search engine’s lists? And, all of a sudden, your web traffic increased, your marketing strategy found ...
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When we meet with prospective clients, we’re often asked how we devise our strategies and make recommendations. They ask things like how we can know which digital marketing tactics actually work, and why they should feel comfortable handing over ...
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