If you've ever sat in a room building a buyer persona out of age, job title, and company size, and still walked away without a clue why your best-fit prospects keep ghosting you, this episode is for you. Sarah sat down with Susan Baier, founder and ...
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You've got a leadership team that shows up prepared and a quarterly planning rhythm you've protected for years, and you still leave the room knowing some of the hard things went unsaid. The commitments come out fuzzy because everyone's being polite, ...
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Every growing B2B company hits this argument eventually. Sales says the leads marketing sends over are garbage. Marketing says sales isn't following up fast enough, or isn't following up at all. Both sides have data to back up their version, and ...
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You closed a great month. Maybe the best one this year. The team felt it, the pipeline report looked alive, and for a few weeks, it seemed like you'd finally turned a corner. Then the next month came in flat, and the one after that was worse. Now ...
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You sat down, spent an hour and a half building something you were proud of, posted it to LinkedIn, and then watched it land in front of 19 people. One like, and it was your mom. Meanwhile, some accounts with a fraction of your followers are pulling ...
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