Word From Between the Cans

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May 5 2026 Jay Feitlinger

What's Really Hiding in Your Sales Team's Calls?

When your marketing team runs out of ideas, the instinct is usually to dig deeper into analytics, refresh the brand guidelines, or benchmark against a competitor. None of that is wrong, exactly, but it misses the one place where your buyers are ...

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April 27 2026 Jay Feitlinger

How to Finally Get AI to Click for You?

If you've been sitting through another AI webinar wondering why the demos look so smooth, and your own prompts keep returning lukewarm results, this episode's probably hitting a nerve. Sarah Shepard, our COO, and I have been using AI at StringCan ...

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April 21 2026 Jay Feitlinger

How to Know If Your Leadership Team Actually Trusts Each Other

If you've been running quarterly planning and leaving the room feeling like nothing really shifted, this episode gets into why. Sarah and I talk through the peer feedback exercise we've built into StringCan's quarterly rhythm over the past six-plus ...

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April 6 2026 Jay Feitlinger

Your CRM Is Not the Problem. Your System Is.

If you've ever stared at a CRM that feels more like a liability than an asset, this is the conversation you need to hear. In Episode 54 of Revenue Rewired, Sarah Shepard and I got into why your data mess is almost never about the tool, and what ...

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March 30 2026 Jay Feitlinger

Why Strategy Without Execution Fails B2B Companies

If you have ever paid for a growth strategy and ended up more confused than when you started, you are not alone. This episode of Revenue Rewired covers why strategy without execution capacity is worse than no plan at all, how to identify the right ...

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