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Every growing B2B company hits this argument eventually. Sales says the leads marketing sends over are garbage. Marketing says sales isn't following up fast enough, or isn't following up at all. Both sides have data to back up their version, and ...
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You closed a great month. Maybe the best one this year. The team felt it, the pipeline report looked alive, and for a few weeks, it seemed like you'd finally turned a corner. Then the next month came in flat, and the one after that was worse. Now ...
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You sat down, spent an hour and a half building something you were proud of, posted it to LinkedIn, and then watched it land in front of 19 people. One like, and it was your mom. Meanwhile, some accounts with a fraction of your followers are pulling ...
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Here's a pattern I see in owner-led B2B companies more often than almost anything else. Marketing runs a campaign. Leads come in from form fills, content downloads, and demo requests. The marketing team sends them to sales. And then a few weeks ...
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Your team agreed the forecast was realistic. Everyone signed off, the quarter started strong, and somewhere around week ten, you realized the revenue number wasn't going to happen. Again. Maybe profit even landed fine, which somehow makes it worse, ...
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