Word From Between the Cans

For the latest digital marketing news, articles, and blog updates, join our newsletter list.

March 18 2025 Jay Feitlinger

How to Use Your Sales Team to Create Marketing Topics

So, you’ve decided to go all in with content marketing. You’ve won your executive team over to this new direction, and have mapped out the types of content (and frequency) that will resonate best with the customers and prospects you’re looking to ...

Read More
March 18 2025 Jay Feitlinger

Health Clubs: Here's How to Engage Your Members Online

When you’re a franchisor, your bread and butter comes from finding and onboarding new franchisees, and seeing them through to success. After all, every new location offers the promise of more sales and more awareness for your brand. But franchising ...

Read More
March 18 2025 Jay Feitlinger

Looking for Franchisees? Borrow from B2B Marketing Best Practices

When you’re a franchisor, your bread and butter comes from finding and onboarding new franchisees, and seeing them through to success. After all, every new location offers the promise of more sales and more awareness for your brand. But franchising ...

Read More
March 18 2025 Jay Feitlinger

Connecting with Your Team Outside the Office

In order for teams to be successful, they have to be able to communicate well with one another. Communication plays a huge role in not only making sure that work is getting done right, but also in understanding how your team members think and how to ...

Read More
March 18 2025 Jay Feitlinger

Leadership Lowdown with Jay Feitlinger

Our leader, Jay Feitlinger recently sat down with Jodi Low, an accomplished corporate trainer, inspirational speaker, Founder and CEO of U & Improved and host of Leadership Lowdown on Phoenix Business RadioX, to discuss the importance of ...

Read More