It’s not hard to find an example of a leader in our society, especially in business. We tend to automatically envision a strong, well-spoken, confident extrovert who knows how to get others excited and command a room. We get carried away in the ...
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Last December, Salesforce bought Slack for a whopping $27.7 billion. While such high price tags are rare, the trend of large software companies buying up other software companies is running rampant. This is especially true in the realm of technology ...
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At StringCan, we hear from a lot of our clients about the upsides and downsides of online reviews. Especially considering our focus on multi-location businesses, we know that digital reviews can add a very layered aspect to a brand's marketing ...
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What do you stand for? Your values should guide you and shape the organization’s standards, beliefs, behaviors, expectations, and motivations. A brand must consistently deliver each value.
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You’ve probably heard marketers discuss strategy vs. tactics, most likely in a pitch meeting where someone is trying to win your business. We get why, but we see this conversation differently. In fact, StringCan is built on strategic marketing ...
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