We wanted a better understanding of how long it takes health clubs to respond to new member leads, so we decided to do a little secret shopping and conduct our own research. We reached out to over 500 health clubs across the U.S. as an interested ...
Read More
Maybe you have a strong social media strategy in place and have used it as a tool to capture more leads. Or maybe you’ve been beating the drum about social media to the rest of your executive team, only to be told you can’t get the resources you ...
Read More
When you’re using content marketing as part of your overall marketing strategy, your blog and website become a key hub for attracting traffic and providing resources. But while maintaining an active, compelling blog can help you achieve great ...
Read More
So, you’ve decided to go all in with content marketing. You’ve won your executive team over to this new direction, and have mapped out the types of content (and frequency) that will resonate best with the customers and prospects you’re looking to ...
Read More
When you’re a franchisor, your bread and butter comes from finding and onboarding new franchisees, and seeing them through to success. After all, every new location offers the promise of more sales and more awareness for your brand. But franchising ...
Read More