As an experienced marketer, you don’t need us to tell you that the digisphere can be a goldmine for leads. But how many times have you gathered what you thought were warm leads online, just to pass them to sales and find out they’re not viable for ...
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We wanted a better understanding of how long it takes health clubs to respond to new member leads, so we decided to do a little secret shopping and conduct our own research. We reached out to over 500 health clubs across the U.S. as an interested ...
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Maybe you have a strong social media strategy in place and have used it as a tool to capture more leads. Or maybe you’ve been beating the drum about social media to the rest of your executive team, only to be told you can’t get the resources you ...
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When you’re using content marketing as part of your overall marketing strategy, your blog and website become a key hub for attracting traffic and providing resources. But while maintaining an active, compelling blog can help you achieve great ...
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So, you’ve decided to go all in with content marketing. You’ve won your executive team over to this new direction, and have mapped out the types of content (and frequency) that will resonate best with the customers and prospects you’re looking to ...
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