Word From Between the Cans

For the latest digital marketing news, articles, and blog updates, join our newsletter list.

August 31 2023 Jay Feitlinger

Is Prioritization a Pipe Dream?

We've been hearing from so many friends, family, and even some clients just how burned out they are. Whether you're juggling a million personal things, managing a business, or trying to do both, prioritization feels like an impossible task. Even on...

Read More
August 31 2023 Jay Feitlinger

Why We're Obsessed with Delivering Results Through Accountability

If you ask B2B leaders what their biggest frustrations are with marketing agencies, you’ll likely hear one complaint more than most: “We can’t see clear results.” Or, the follow-up concern related to proving adequate ROI for their spending. We don’t...

Read More
August 31 2023 Jay Feitlinger

Tips for Multitaskers to Be More Present

If you're convinced multitasking is not a big deal and makes you more efficient, you are mistaken. In fact, studies have found that multitasking reduces your productivity by 40%. Yikes! People multitask every single day whether they are doing it...

Read More
August 31 2023 Jay Feitlinger

Tips On Using Sponsored Content In Your Marketing Mix

Many people use the phrase “sponsored content” as if it’s just one type of content, but it can actually refer to several types. If you’re unsure about the benefits of sponsored content, or whether you should be using it at all, we’re writing this...

Read More
August 31 2023 Jay Feitlinger

Marketing To Parents As Your Target Audience? Here’s a Look at Their Buying Journey

If you’re in a business in which parents are among your bread and butter clientele, you’re not alone. Many industries seek to target, acquire, and retain moms and dads who are looking for solutions and willing to pay for them. Whether you run a swim...

Read More