Word From Between the Cans

For the latest digital marketing news, articles, and blog updates, join our newsletter list.

March 18 2025 Jay Feitlinger

5 Ways to Increase Your Swim School Class Registrations

Even if you have a thriving swim school, it’s always helpful to have a full roster for each of your classes. After all, you never know when a family might need to press pause on swimming for a bit or when you could face seasonal challenges. The more ...

Read More
February 27 2025 Jay Feitlinger

If You’re Not Trying to Scale, Does Your Manufacturing Business Still Need Marketing?

Some manufacturing businesses are built for rapid growth. Others are built for stability.

Read More
January 27 2025 Jay Feitlinger

What EOS Companies Miss When They Skip Marketing in Their V/TO

Running your business on EOS means clarity, alignment, and accountability. But as a marketing agency that partners with companies like yours, we’ve noticed a critical gap: Marketing is often left out of the Vision/Traction Organizer (V/TO).

Read More
December 25 2024 Jay Feitlinger

Maximizing Your EOS Vision with a Marketing Strategy That Scales

When companies adopt EOS (Entrepreneurial Operating System), they’re aiming for something bigger than just a framework. It’s about achieving clarity, driving accountability, and unlocking growth. But too often, one crucial element is overlooked in ...

Read More
December 11 2024 Jay Feitlinger

Why Marketing Agencies Fail Mid-Market Businesses (And How to Pick One That Delivers)

For mid-market manufacturing CEOs and business owners, partnering with a marketing agency often feels like rolling the dice. You’re promised big results, transformative strategies, and seamless execution—only to end up with a cookie-cutter approach ...

Read More