It’s pretty clear we can’t escape the coronavirus at this point - at least not its effects. There’s no more toilet paper to be found, Arizona State University and other universities are switching to online classes and most events have been canceled....
If you’ve heard you need buyer personas to be effective in your marketing efforts, you’ve heard correctly. Buyer personas are indeed a key element of strategic marketing, but there’s a caveat: All personas are not created equal. Here are the “do”s...
A lot of businesses, especially in recent years, have locked down a solid customer acquisition strategy. They know who they want as their customers, they know where to reach them, and they spend a lot of money doing just that. Customer acquisition...
Your buyer personas are practically your digital marketing strategy’s bread and butter and your bullseye all rolled into one. It only makes sense that “63% of marketers create content by buyer persona.” Personas do just that – they help you...