Word From Between the Cans

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August 31 2023 Jay Feitlinger

Franchisees: Be You (and Still be Brand Compliant)

Ask any franchisor what the hardest part of their job is, and you’ll likely hear some version of this response: “I can’t maintain brand consistency because my franchisees all want to put their own stamp on the business.”

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August 31 2023 Jay Feitlinger

3 Tips to Increase Your Domain Authority

A common question that our clients ask us is, “Why isn’t my website being found on Google?” or “Why are all of my competitors showing up before me in search?” Thankfully, the answer isn’t to do a little Internet dance and burn some incense on days ...

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August 31 2023 Jay Feitlinger

Not All Personas Are Right For You

As a digital marketing agency, we’ll be the first to tell you how valuable buyer personas are to your business. Actually, our favorite thing to hear from prospective clients is that the target audience for their product or service is “everyone.” We ...

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August 31 2023 Jay Feitlinger

All About Lead Magnets

You’ve almost certainly heard the term “lead magnets,” but what does it mean? And do you need it? We get these questions from clients, and it’s understandable why. There are so many marketing tactics at their disposal, and they’re just not sure ...

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August 31 2023 Jay Feitlinger

Get Over Yourself Baby Boomers, Millennials Are Here To Stay

Learn how I’ve built my company by hiring the largest workforce, Millennials.

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