Product changes are a fact of life in business, and surely part of your existing business strategy. Most companies tweak their flagship product at some point or another, due to customer feedback or the realization they can improve it somehow. The...
Welcome to Melissa! Melissa is StringCan’s newest Account Manager. She is a savvy marketer with a vivacious entrepreneurial spirit. She has a passion for building great relationships and contributing her best to our growing team. Get to know Melissa...
Ask any franchisor what the hardest part of their job is, and you’ll likely hear some version of this response: “I can’t maintain brand consistency because my franchisees all want to put their own stamp on the business.”
A common question that our clients ask us is, “Why isn’t my website being found on Google?” or “Why are all of my competitors showing up before me in search?” Thankfully, the answer isn’t to do a little Internet dance and burn some incense on days...
As a digital marketing agency, we’ll be the first to tell you how valuable buyer personas are to your business. Actually, our favorite thing to hear from prospective clients is that the target audience for their product or service is “everyone.” We...