As marketing lovers, there are a few practices about which we are utterly fanatical. One of these? Buyer personas. But, we’ve found that many clients confuse defining their personas with defining their target market - and even use the terms ...
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Salespeople typically focus on talking. They launch into their pitch as soon as they can, especially if they have a practiced speech all ready to go. There's just one problem: Potential customers are turned off if they think they aren't being ...
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Product changes are a fact of life in business, and surely part of your existing business strategy. Most companies tweak their flagship product at some point or another, due to customer feedback or the realization they can improve it somehow. The ...
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Welcome to Melissa! Melissa is StringCan’s newest Account Manager. She is a savvy marketer with a vivacious entrepreneurial spirit. She has a passion for building great relationships and contributing her best to our growing team. Get to know Melissa ...
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Ask any franchisor what the hardest part of their job is, and you’ll likely hear some version of this response: “I can’t maintain brand consistency because my franchisees all want to put their own stamp on the business.”
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