The Value of Values
What do you stand for? Your values should guide you and shape the organization’s standards, beliefs, behaviors, expectations, and motivations. A brand must consistently deliver each value.
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Strategy Before Tactics is Our MO
You’ve probably heard marketers discuss strategy vs. tactics, most likely in a pitch meeting where someone is trying to win your business. We get why, but we see this conversation differently. In fact, StringCan is built on strategic marketing ...
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Rebooting Family - The Entrepreneur’s Way
Being a serial entrepreneur comes with risks and rewards. After 6 lower-performance than I desired businesses, I was determined to pursue my entrepreneurial dreams and learn from my mistakes. The rewards started to come when my current business, ...
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Why Family is the Heart of Our Business
Ask us what we are at StringCan Interactive, and you might hear “digital marketing agency.” While that label sounds generic, we’re far from run-of-the-mill. As an entrepreneur with a deep passion for marketing, it was always really important to me ...
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How Facebook's News Feed Change Will Affect Your Business - And What You Can Do
Very recently, Mark Zuckerberg and his team revealed that Facebook’s newsfeed will be changing in some pretty major ways. He explained that the overarching new direction he was giving his product team was to shift away from focusing on helping users ...
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