Word From Between the Cans

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May 22 2025 Jay Feitlinger

When Sales Slows Down, Look at the Top

When Sales Slows Down, Look at the Top ‍

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May 22 2025 Jay Feitlinger

AI in Marketing: The Hype, The Risks, The Smart Way Forward

Artificial intelligence is a buzzword that’s taken over the marketing world. Companies are diving in, hoping it’s the shortcut to effortless success. But if you're counting on AI alone to drive your marketing, you might be setting yourself up for ...

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March 18 2025 Jay Feitlinger

Is Your Health Club Struggling in its Google Search Engine Ranking?

Which of the following statements do you agree with?

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March 18 2025 Jay Feitlinger

Top 5 Important Questions Your Marketing Team Needs to Answer

Whether you run a large health club with an internal marketing department or are the owner of a small gymnastics studio and rely on an external marketing agency, you need to know whether your efforts are working. And in order to hold yourself, your ...

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March 18 2025 Jay Feitlinger

Why You Should Keep Your Social Media Management In-House

One quick Google search will tell you that the jury’s still out about whether businesses should manage their social media channels internally or rely on a partner or agency to handle them on their behalf. Ultimately, the decision is yours. But from ...

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