Badge Scans Are Not Pipeline
Somebody gets back from the show and reports the number.
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Your Reps Aren't Updating the CRM. That's Not a Training Problem.
You rolled out CRM training last quarter. Reps sat through it, asked decent questions, and even nodded along when you explained why accurate pipeline data matters for forecasting. Three months later, deal stages are stale, half the activity logged ...
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What Do B2B Buyers Actually Want From Agencies?
If you've ever sat in a room building a buyer persona out of age, job title, and company size, and still walked away without a clue why your best-fit prospects keep ghosting you, this episode is for you. Sarah sat down with Susan Baier, founder and ...
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How to Build an AI Advisor Council for Your Business
You've got a leadership team that shows up prepared and a quarterly planning rhythm you've protected for years, and you still leave the room knowing some of the hard things went unsaid. The commitments come out fuzzy because everyone's being polite, ...
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Sales Says the Leads Are Bad. The Handoff Says Otherwise.
Every growing B2B company hits this argument eventually. Sales says the leads marketing sends over are garbage. Marketing says sales isn't following up fast enough, or isn't following up at all. Both sides have data to back up their version, and ...
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