Word From Between the Cans

Account Management Explained for B2B Leaders

If you’ve ever looked at an agency budget and wondered why account management costs what it does, this episode covers the real reasons behind it. You’ll learn how this role keeps your marketing aligned, prevents costly breakdowns, and protects the ...

Why Strategy Feels Slow (and Why That’s Smart)

If you’ve ever felt like your strategy phase drags when what you need is results, this episode covers why strategy feels slow and why that’s a strength, not a setback. You’ll learn how to prevent short-term fixes from turning into long-term ...

Why HubSpot’s Slow Sales Cycle Wins and How to Use Their Strategy

If you’ve ever closed a deal fast only to watch it unravel during onboarding, this episode explains why. It breaks down how taking a longer sales journey leads to stronger retention, healthier expectations, and fewer headaches later.

Building a Forecasting System B2B Leaders Can Trust

If you’ve ever built a revenue forecast that looked strong but collapsed at quarter-end, this episode breaks down why. You’ll learn how to eliminate phantom pipeline deals, align sales and marketing definitions, and avoid the false optimism that ...

Human Connection in B2B Marketing with AI and Automation