No Playbook. No Problem. The New Reality of Marketing Leadership
There’s a quiet truth in today’s boardrooms: most marketing leaders never trained for this.
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The Ghost Handoff Is Killing Your Pipeline—Here’s How to Stop It
Every marketing dollar feels hard-earned, yet too many leads slip away the moment they leave your nurture campaigns. Research shows that 79% of marketing leads never convert into sales, often because they’re passed along without the context or ...
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Lead Attribution Is Broken—Here’s How to Avoid Analysis Paralysis
If you’re running a business, you want to know where your leads are coming from. It makes sense—if you can track what’s working, you can optimize your marketing, double down on high-performing channels, and prove ROI.
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Why Ignoring Data Could Be Costing Your Business Millions
Data is the difference between staying ahead and falling behind. Businesses that ignore their marketing analytics waste money, miss opportunities, and lose momentum to competitors. It’s not just about collecting numbers—it’s about turning insights ...
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From Factory Floor to Front Office: Aligning Sales and Marketing to Scale Your Manufacturing Business
In many mid-market manufacturing companies, sales and marketing exist in two different worlds. Sales teams are focused on meeting quotas and closing deals, while marketing works on generating leads and pushing campaigns. Unfortunately, when these ...
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