Word From Between the Cans

Human Connection in B2B Marketing with AI and Automation

All Marketing Is Now Performance Marketing and Here’s How to Shift

If you’ve been in B2B long enough, you’ve heard the debate: brand marketing versus demand marketing. It’s about building awareness and trust. The other is about filling the funnel and driving leads.

Let AI Spotlight Your Blind Spots, Not Just Execute Your Prompts

Everybody wants to control AI. Perfect the prompt. Refine the request. Push for the cleanest possible output. That approach works when you need quick answers or polished copy, but it misses the bigger opportunity. The real power of AI is not in what ...

AI Will Speed Up Your Internal Chaos if You Don't Do This

AI won’t fix your broken revenue system, it’ll just make the chaos harder to ignore.

Your Marketing Tools Are Talking—But No One’s Listening

CROs like you have never had more tools. And yet your pipeline is still stalling.