Word From Between the Cans

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May 22 2025 Sarah Shepard

How Challenging False Choices Moves Companies Forward

Why I Reject Either Or Thinking In Leadership There was a moment in our last quarterly planning meeting when everything felt stuck. Two bold, risky options sat on the table—both capable of pushing the agency forward. But everyone kept saying the ...

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May 22 2025 Sarah Shepard

Rethinking Burnout for High-Achieving Women

High performers are trained to push through. We're wired for pressure, built for speed, and have entire identities wrapped around showing up no matter what.

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April 4 2025 Sarah Shepard

How Proximity Makes Leaders Better Decision Makers

The anxiety is real. Your CEO is forwarding you LinkedIn posts about AI. Your board wants efficiency gains. Your tech stack is bloated. And meanwhile, you’re being told to hit record pipeline targets with fewer reps, less budget, and more complexity.

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March 27 2025 Sarah Shepard

Stop Wasting Your Marketing Budget With These Fixes

Be honest—does your marketing budget feel like it's disappearing into thin air? You're not alone. Too many businesses throw money at marketing tactics that don’t move the needle. In the latest episode of Revenue Rewired, Jay and Sarah get real about ...

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March 26 2025 Sarah Shepard

Why Too Much Business Advice Is Slowing You Down

Stop Consuming Start Leading: Why Less Is More There’s a silent weight most leaders carry, and it’s not what you’d expect.

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