Word From Between the Cans

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May 22 2025 Sarah Shepard

What Leading Through Chaos Teaches You

I just spent a few days with my Agency Management Institute crew—other agency leaders who know exactly what it feels like to captain a business in this weird, wild season we’re all in. If there were a support group for entrepreneurs holding it ...

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May 22 2025 Sarah Shepard

Build Structure Not Stress in Your COO Role

If you’ve never heard of a spaghetti junction, let me paint the picture: five highways merging in a mess of ramps, loops, and exits. From above, it looks like Google Maps had a breakdown.

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May 22 2025 Sarah Shepard

Why EQ in Leadership Isn’t About Staying Calm

When You Feel Anything But Emotionally Intelligent ‍

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May 22 2025 Sarah Shepard

Your EOS Strategy Is Incomplete Without a Marketing Plan

The EOS (Entrepreneurial Operating System) is one of many business systems that helps businesses gain structure, clarity, and accountability. But if your company is running EOS without a marketing plan, you’re setting yourself up to fail.

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May 22 2025 Sarah Shepard

How Challenging False Choices Moves Companies Forward

Why I Reject Either Or Thinking In Leadership There was a moment in our last quarterly planning meeting when everything felt stuck. Two bold, risky options sat on the table—both capable of pushing the agency forward. But everyone kept saying the ...

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