Word From Between the Cans

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June 12 2025 Sarah Shepard

Why Brushing With the Other Hand Reboots Your Brain

Every quarter, I check in on the business, such as metrics, strategy, goals, team alignment. That’s expected. But I also check in on my life. All of it.

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June 5 2025 Sarah Shepard

Thriving in Leadership During Perimenopause

Leading Through Hormonal Shifts: Embracing Change in Leadership For years, I was the steady hand in the storm—the one who could keep a team grounded, make decisive calls under pressure, and smooth the edges when things got rough. But perimenopause ...

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May 22 2025 Sarah Shepard

The Truth Behind Midlife Burnout in Women

Is this a weird topic for business? Maybe. But I can’t sit quiet anymore while brilliant women—leaders, team members, mentors—are silently unraveling because their bodies are staging a hormonal coup.

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May 22 2025 Sarah Shepard

How Leaders Stay Grounded in Uncertainty

There’s a strange trend in business right now. We’ve started to idolize certainty. We hand out gold stars to the boldest plans, the loudest LinkedIn posts, the people who declare with full confidence that they know exactly what’s coming next.

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May 22 2025 Sarah Shepard

Why Most Marketing Leaders Fail (And How to Actually Set Them Up for Success)

If you have ever hired a Chief Marketing Officer (CMO) thinking they would instantly fix your sales pipeline, you are not alone and you are definitely not crazy. It is a tempting thought. But after years of watching this happen across dozens of ...

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