Word From Between the Cans

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May 22 2025 Sarah Shepard

Why Most Marketing Leaders Fail (And How to Actually Set Them Up for Success)

If you have ever hired a Chief Marketing Officer (CMO) thinking they would instantly fix your sales pipeline, you are not alone and you are definitely not crazy. It is a tempting thought. But after years of watching this happen across dozens of ...

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May 22 2025 Sarah Shepard

What Leading Through Chaos Teaches You

I just spent a few days with my Agency Management Institute crew—other agency leaders who know exactly what it feels like to captain a business in this weird, wild season we’re all in. If there were a support group for entrepreneurs holding it ...

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May 22 2025 Sarah Shepard

Build Structure Not Stress in Your COO Role

If you’ve never heard of a spaghetti junction, let me paint the picture: five highways merging in a mess of ramps, loops, and exits. From above, it looks like Google Maps had a breakdown.

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May 22 2025 Sarah Shepard

Why EQ in Leadership Isn’t About Staying Calm

When You Feel Anything But Emotionally Intelligent ‍

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May 22 2025 Sarah Shepard

Your EOS Strategy Is Incomplete Without a Marketing Plan

The EOS (Entrepreneurial Operating System) is one of many business systems that helps businesses gain structure, clarity, and accountability. But if your company is running EOS without a marketing plan, you’re setting yourself up to fail.

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