Word From Between the Cans

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March 16 2026 Sarah Shepard

Constraint Is a Superpower

There is a particular kind of clarity that only arrives when you are forced to choose what truly matters. I have been sitting with that feeling a lot lately, and it started, of all places, with a suitcase.

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March 9 2026 Sarah Shepard

How to Escape the Attribution Trap in B2B Marketing

I Used to Dread the Question "So Which Channel Is Actually Driving Revenue?"

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March 9 2026 Sarah Shepard

Why Cheap Marketing Agencies Cost You More in the Long Run

I'll be honest with you: building a great team is the hardest thing we do at StringCan.

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February 28 2026 Sarah Shepard

Resilience Is Not Enough: What Leaders Miss About Sustainable Teams

My doctor looked at my MRI, looked at me, and said, "Wow, you must have a high pain tolerance."

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February 20 2026 Sarah Shepard

Mastering Direct Communication in Leadership

I saw a post from Gino Wickman about something he calls the “Truth Sandwich.” You start with affirmation, layer in the hard truth, and close with encouragement.

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