Word From Between the Cans

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May 22 2025 Sarah Shepard

The Truth Behind Midlife Burnout in Women

Is this a weird topic for business? Maybe. But I can’t sit quiet anymore while brilliant women—leaders, team members, mentors—are silently unraveling because their bodies are staging a hormonal coup.

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May 22 2025 Sarah Shepard

How Leaders Stay Grounded in Uncertainty

There’s a strange trend in business right now. We’ve started to idolize certainty. We hand out gold stars to the boldest plans, the loudest LinkedIn posts, the people who declare with full confidence that they know exactly what’s coming next.

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May 22 2025 Sarah Shepard

Why Most Marketing Leaders Fail (And How to Actually Set Them Up for Success)

If you have ever hired a Chief Marketing Officer (CMO) thinking they would instantly fix your sales pipeline, you are not alone and you are definitely not crazy. It is a tempting thought. But after years of watching this happen across dozens of ...

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May 22 2025 Sarah Shepard

What Leading Through Chaos Teaches You

I just spent a few days with my Agency Management Institute crew—other agency leaders who know exactly what it feels like to captain a business in this weird, wild season we’re all in. If there were a support group for entrepreneurs holding it ...

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May 22 2025 Sarah Shepard

Build Structure Not Stress in Your COO Role

If you’ve never heard of a spaghetti junction, let me paint the picture: five highways merging in a mess of ramps, loops, and exits. From above, it looks like Google Maps had a breakdown.

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