Word From Between the Cans

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December 19 2024 Sarah Shepard

Scaling Your Business Starts with Trust and Delegation

For years, I thought the best way to get something done right was to do it myself. You know the saying: “If you want it done right, do it yourself.” I used to live by that mantra, believing it was the only way to maintain quality and control. But ...

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December 19 2024 Sarah Shepard

How to Align Marketing Goals with Your Company’s Revenue Targets

For many mid-market business owners, marketing can feel like a black box. Money goes in, campaigns happen, but when the dust settles, the connection to actual revenue growth is murky at best.

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December 12 2024 Sarah Shepard

Why Stepping Away Can Propel Business Innovation

As leaders, we often talk about growth, innovation, and embracing change. But how often do we truly embody those values? That question hit home for me when I decided to work from Spain for seven weeks.

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December 6 2024 Sarah Shepard

Women: Waiting for Confidence, or Building It?

As women, we’ve all been there: overthinking, overpreparing, and convincing ourselves that we’re not quite ready. It’s exhausting. Studies even back this up. Over 70% of women face imposter syndrome at some point, doubting their skills despite clear ...

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November 27 2024 Sarah Shepard

What to Look for in a Marketing Agency for Manufacturing

Finding a marketing agency that truly understands the manufacturing industry can feel like searching for a needle in a haystack. You want a partner who doesn’t just promise results but delivers by understanding the nuances of your business and ...

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