Word From Between the Cans

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August 11 2025 Steve DePuys

How to Build a Sales and Marketing Partnership That Wins

If you’ve ever felt your sales and marketing teams talk a lot but still miss the mark, this episode covers the habit that changes everything. You’ll learn how to ask sharper questions, uncover hidden friction points, and avoid creating campaigns ...

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August 11 2025 Steve DePuys

How to Stop Postponing the Good Stuff

I had a friend who dreamed of Europe for over a decade. She had Pinterest boards of Tuscan sunsets and a note on her phone with every must-see town. But she kept pushing it off, waiting for the “perfect time” to take three weeks and do it “properly.”

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August 10 2025 Steve DePuys

The Revenue Scorecard That Stops the Finger-Pointing

You’ve got a full pipeline. A smart team. Clear goals. And still… growth feels harder than it should.

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July 30 2025 Steve DePuys

Marketing Is Working. So Why Aren’t the Deals Closing?

Most manufacturers don’t have a lead problem. They have a follow-through problem.

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July 11 2025 Steve DePuys

Revenue Is the Only KPI That Matters

There’s a certain kind of silence that falls over the room when the revenue number isn’t where it should be.

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