Word From Between the Cans

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May 22 2025 Steve DePuys

Why AI Won’t Replace You—But It Will Replace Teams That Don’t Adapt

The anxiety is real. Your CEO is forwarding you LinkedIn posts about AI. Your board wants efficiency gains. Your tech stack is bloated. And meanwhile, you’re being told to hit record pipeline targets with fewer reps, less budget, and more complexity.

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March 26 2025 Steve DePuys

How B2B Marketers Can Prove ROI (And Finally Get the Budget They Need)

If you’ve ever had to justify your marketing budget to leadership, you know the struggle.

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February 19 2025 Steve DePuys

Sales Shouldn’t Own Marketing—Here’s Why EOS Companies Get This Wrong

If your company runs on EOS, you know how much the framework thrives on clarity, accountability, and the right people in the right seats.

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January 15 2025 Steve DePuys

Why Most Manufacturing Marketing Strategies Miss the Mark

Let’s face it: marketing in the manufacturing industry is anything but straightforward. Your customers aren’t making impulse buys—they’re making significant investments in solutions that directly impact their bottom line. Yet, so many marketing ...

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December 6 2024 Steve DePuys

How Manufacturers Can Attract the Right Buyers Without Overspending on Marketing

Manufacturing companies often face the frustration of investing heavily in marketing, only to generate leads that don’t convert into meaningful sales. The challenge isn’t just about bringing in more inquiries—it’s about connecting with the right ...

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