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August 31 2023 Jay Feitlinger

Is Prioritization a Pipe Dream?

We've been hearing from so many friends, family, and even some clients just how burned out they are. Whether you're juggling a million personal things, managing a business, or trying to do both, prioritization feels like an impossible task. Even on...

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August 31 2023 Sarah Rex

To CAPTCHA or Not to CAPTCHA?

At some point or another, you’ve tried to fill out a form or make a purchase online and been forced to prove your humanity in one way or another. Maybe it’s by interpreting wavy unusual letters, or identifying the crosswalks among a series of...

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August 31 2023 Andrea Turnbow

Crafting the Perfect Customer Buyer Journey

You might’ve heard the terms “buyer journey” and “journey map”before, as they’ve gotten their fair share of the spotlight in recent years. HubSpot defines a customer journey map as “a visual representation of the process a customer or prospect goes...

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August 31 2023 Sarah Rex

3 Steps to Set Smart Marketing Goals

If there’s one thing that marketers have learned in the past few years, it’s that setting smart marketing goals is key to attaining marketing results. But just because you’ve chatted about some goals in your last team meeting, or worse a...

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August 31 2023 Digital Scientist

Is My Swim School Falling Behind?

In the twenty-first century digital age, marketing a brick-and-mortar service might seem difficult. After all, many people block online advertisements, tune out emails from businesses or worse mark as spam, and need to be highly incentivized to buy...

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