Creating your ideal buyer personas is a key step to a successful marketing strategy. Without focus, you will waste time and money trying to market to everyone. Test your skills to see just how much you know about the value of personas![os-widget path="/stringcan-interactive/do-you-know-why-buyer-personas-are-so-important-test-your-knowledge"]
Work Habits & Productivity
2. Effortless
BY GREG MCKEOWN
Speaking of actions becoming more effortless, this is another book of McKeown’s that topped our 2022 reading list. Adding onto the powerful guidance around essentialism, this read delivers “proven strategies for making the most important activities the easiest ones,” like mapping out the minimum number of steps, finding the courage to “be rubbish” and more.
About the Author:
Shana O'Connor
About the Author:
Jay Feitlinger
Jay, the CEO of StringCan, oversees strategy and vision, building culture that makes going into work something he looks forward to, recruiting additional awesome team members to help exceed clients goals, leading the team and allocating where StringCan invests time and money.
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