Word From Between the Cans

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May 22 2025 Sarah Shepard

Why Most Marketing Leaders Fail (And How to Actually Set Them Up for Success)

If you have ever hired a Chief Marketing Officer (CMO) thinking they would instantly fix your sales pipeline, you are not alone and you are definitely not crazy. It is a tempting thought. But after years of watching this happen across dozens of ...

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March 26 2025 Steve DePuys

How B2B Marketers Can Prove ROI (And Finally Get the Budget They Need)

If you’ve ever had to justify your marketing budget to leadership, you know the struggle.

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March 18 2025 Jay Feitlinger

Why You Should Keep Your Social Media Management In-House

One quick Google search will tell you that the jury’s still out about whether businesses should manage their social media channels internally or rely on a partner or agency to handle them on their behalf. Ultimately, the decision is yours. But from ...

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March 18 2025 Jay Feitlinger

5 Ways to Make Planning for 2019 Not Scary

This post in a nutshell:

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March 18 2025 Jay Feitlinger

We’re Thankful for Our Clients

As we approach the Thanksgiving holiday, we wanted to take some time to acknowledge the true MVP’s of StringCan Interactive: our clients!

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