How to Escape the Attribution Trap in B2B Marketing
I Used to Dread the Question "So Which Channel Is Actually Driving Revenue?"
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Why Chasing More Leads Backfires in B2B Sales
I will be honest with you. This is one of those conversations that Sarah and I have been having with clients for years, but we rarely get to say out loud in a public forum. Episode 49 felt like the right moment to just put it all on the table.
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Sales and Marketing Alignment: How to Get the Customer Intelligence Your Team Is Missing
Most companies don't have a leads problem. They have a listening problem.
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Why Small Friction Causes Customer Churn
If you’re losing customers and can’t point to a single moment where things went wrong, this episode explains why. In the Revenue Rewired Podcast Ep 47, Sarah and I tackle how customers actually leave. Not because of one big failure, but because ...
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Why Raising Revenue Targets Can Hurt Growth
Raising revenue targets without changing how sales and marketing operate usually backfires. Teams lose confidence, pipeline friction increases, and top performers disengage. The fix is not lower goals. The fix is better systems, clearer paths, and ...
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