If you have ever wondered why your sales and marketing teams keep missing each other even after investing in alignment initiatives, this episode covers exactly why that keeps happening and what to do instead.
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I am going to be direct with you: this is one of the most important conversations Sarah Shepard and I have had on Revenue Rewired in a long time. In Episode 51, we sat down to talk about something that is happening to businesses right now, not in ...
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I Used to Dread the Question "So Which Channel Is Actually Driving Revenue?"
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I will be honest with you. This is one of those conversations that Sarah and I have been having with clients for years, but we rarely get to say out loud in a public forum. Episode 49 felt like the right moment to just put it all on the table.
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Most companies don't have a leads problem. They have a listening problem.
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