If you've ever sat in a room building a buyer persona out of age, job title, and company size, and still walked away without a clue why your best-fit prospects keep ghosting you, this episode is for you. Sarah sat down with Susan Baier, founder and ...
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Every growing B2B company hits this argument eventually. Sales says the leads marketing sends over are garbage. Marketing says sales isn't following up fast enough, or isn't following up at all. Both sides have data to back up their version, and ...
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You sat down, spent an hour and a half building something you were proud of, posted it to LinkedIn, and then watched it land in front of 19 people. One like, and it was your mom. Meanwhile, some accounts with a fraction of your followers are pulling ...
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Here's a pattern I see in owner-led B2B companies more often than almost anything else. Marketing runs a campaign. Leads come in from form fills, content downloads, and demo requests. The marketing team sends them to sales. And then a few weeks ...
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If your content team has ever sat around a table saying "we feel like we're saying the same thing again," and then spent three weeks building a new topic list to prove they aren't, this episode is for you. The discomfort of repetition is real. It ...
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