Word From Between the Cans

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August 31 2023 Nicole Rucker

Why You Should Care More About Leads Than Website Traffic

Website traffic to your site doesn't always mean more money in the bank. Even though marketers know that lead conversion is essential to their business, wesbite conversion rates are still far below what they should be. The fact of the matter is that ...

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August 31 2023 Michelle Fjeld-Hansen

3 Brand Differentiation Ideas to Beat the Competition

We want to stand out from the competition. And nobody knows better than you, the business owner, why you deserve to. You’ve worked endlessly hard to bring products or services to life that solve your customers’ problems, you have great customer ...

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August 31 2023 Matt Grodsky

Why Franchises Need A Clear Online Marketing Strategy

When it comes to digital marketing, franchises are in a tricky spot. Each location is unique and needs to be optimized for identifiers that set them apart from other franchises, using data such as location information, yet still adhering to ...

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August 31 2023 Jason Myers

Google Data Studio: Your Number One Reporting Tool

Data, data everywhere - but how do you make sense of it? And then apply it to your business? This is something many folks struggle with, but one of the best ways to do this is by investing in the best business intelligence reporting tools. Google ...

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