When your marketing team runs out of ideas, the instinct is usually to dig deeper into analytics, refresh the brand guidelines, or benchmark against a competitor. None of that is wrong, exactly, but it misses the one place where your buyers are ...
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If you’ve ever closed a deal fast only to watch it unravel during onboarding, this episode explains why. It breaks down how taking a longer sales journey leads to stronger retention, healthier expectations, and fewer headaches later.
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Your sales team isn’t failing. They’re exhausted. And not because they’re lazy, undertrained, or bad at their jobs, but because they’re spending half their time making up for the gaps marketing leaves behind.
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The Wake-Up Call: Are You Ignoring Your Sales Team’s Core?
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The 20/60/20 model reveals a harsh truth: while top reps are praised and bottom reps are problem-solved, the majority, the middle 60%, often operate in a gray zone. They’re reliable, but not exceptional. Capable, but underleveraged. And they’re not ...
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