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August 31 2023 Jay Feitlinger

How to: Work-Life Balance and Staying Sane

For every working professional out there, finding the ideal work-life balance can be a daunting feat to consider, let alone achieve. While many companies are now embracing the idea and offering more time off, recreational perks, and wellness ...

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August 31 2023 Jay Feitlinger

Should You Hire an Agency or a Digital Marketing Director?

To hire a marketing agency or to keep marketing operations in-house; that is the question. Or, more specifically, what are the pros and cons of working with an agency vs. in-house digital marketing director? With hiring being tough, coupled with not ...

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August 31 2023 Jay Feitlinger

Is It Time To Give Your Negative Personas A Makeover?

While sales and marketing used to be like rivalrous siblings in most organizations, they’ve come a long way in recent years. This can be credited to a lot of things, but buyer persona development has certainly helped them unite around a common ideal ...

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August 31 2023 Jay Feitlinger

Level Up Your Digital Marketing Career

Digital marketing is a super fun career and it’s well-suited to those that thrive on change, enjoy shiny objects here and there (techy geeky stuff), and making a difference for those they help market their products or services. Whenever you’re ...

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August 31 2023 Jay Feitlinger

How to Recruit a Stellar Staff

You can feel it, the wind in your hair, the sun on your face, and everything is going along just swimmingly. Here’s the plot twist - your top sales person’s spouse is relocating to the coast, your account manager is going back to college for their ...

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