While sales and marketing used to be like rivalrous siblings in most organizations, they’ve come a long way in recent years. This can be credited to a lot of things, but buyer persona development has certainly helped them unite around a common ideal ...
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Digital marketing is a super fun career and it’s well-suited to those that thrive on change, enjoy shiny objects here and there (techy geeky stuff), and making a difference for those they help market their products or services. Whenever you’re ...
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You can feel it, the wind in your hair, the sun on your face, and everything is going along just swimmingly. Here’s the plot twist - your top sales person’s spouse is relocating to the coast, your account manager is going back to college for their ...
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StringCan Interactive earned a coveted spot on the DesignRush list of Top 30 Arizona digital marketing agencies. The full-service marketing agency was founded in 2010 by CEO Jay Feitlinger and has found its niche accelerating the growth of ...
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There’s a burning question on many clients’ minds that we’re often asked: what is Google Quality Score, and does it matter? I’ll answer the first part of that question, but yes, it absolutely matters. If you’re investing in paid media through Google ...
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