Word From Between the Cans

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August 31 2023 Sarah Shepard

An Inside Look with StringCan’s COO

A few weeks ago I had the pleasure of speaking with Cameron Herold of the COO Alliance. We talked about how the CEO and I work so well together, the obstacles the digital marketing industry is facing, how to keep Gen Y engaged when they want to be ...

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August 31 2023 Sarah Shepard

5 Reasons Why People Are Not Reading Your Blog

Raise your hand if this sounds familiar... You heard about the impact a blog can make on your inbound marketing, so you committed to starting one. But, months after dreaming up lists of blog topics and churning out content, your blog hasn’t moved ...

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August 31 2023 Sarah Shepard

Audio Giants are Gaining Mass Revenue - Thanks to Podcasts

For a while, podcasts were a big question mark. But today? They’re big business. Case in point: Audio giants like iHeartMedia, Spotify, SiriusXM, and Acast all reported serious jumps in ad revenue this past year, as a result of podcast success, with ...

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August 31 2023 Sarah Shepard

Wellness is Worth It

Health and wellness have become increasingly important topics inside and outside of the workplace in recent years. At StringCan, we’ve been passionate about mental wellness and wellness at work for many years. In fact, wellness-focused companies are ...

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August 31 2023 Sarah Shepard

How To Fix Smarketing Misalignment That’s Creating Missed Opportunities

Behind every thriving organization is a unified team of salespeople and marketers. But while this is common knowledge, the idea of “smarketing” in action still feels like a pipe dream to some organizations. Can your sales and marketing strategies ...

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