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August 31 2023 Sarah Shepard

Audio Giants are Gaining Mass Revenue - Thanks to Podcasts

For a while, podcasts were a big question mark. But today? They’re big business. Case in point: Audio giants like iHeartMedia, Spotify, SiriusXM, and Acast all reported serious jumps in ad revenue this past year, as a result of podcast success, with ...

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August 31 2023 Sarah Shepard

Wellness is Worth It

Health and wellness have become increasingly important topics inside and outside of the workplace in recent years. At StringCan, we’ve been passionate about mental wellness and wellness at work for many years. In fact, wellness-focused companies are ...

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August 31 2023 Sarah Shepard

How To Fix Smarketing Misalignment That’s Creating Missed Opportunities

Behind every thriving organization is a unified team of salespeople and marketers. But while this is common knowledge, the idea of “smarketing” in action still feels like a pipe dream to some organizations. Can your sales and marketing strategies ...

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August 31 2023 Sarah Shepard

Should Businesses Cut Marketing When It’s Scary to Spend?

When the economy is in flux or revenue is down, many companies are tempted to have a knee-jerk reaction and start cutting expenditures. Marketing, in particular, is often one area that’s attacked first, whereas essentials like payroll, rent, and ...

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August 31 2023 Sarah Shepard

Our Recommended Reading List for the Year

Happy New Year! To start off this year on an aspirational note, we wanted to tell you about some of the best books we read in 2022. Following are seven books that cover work practices, leadership lessons, and niche topics that will help you make ...

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