Word From Between the Cans

For the latest digital marketing news, articles, and blog updates, join our newsletter list.

July 24 2026 Sarah Shepard

My Lizard Brain Runs Its Own Anxiety Disco (and Why the Plate Never Stays Empty)

I'm in a meeting, and my chest tightens before I've even finished hearing what the problem is. My breathing goes shallow and fast. My mind takes off catastrophizing before the person talking has gotten to the end of their sentence, and it's frankly ...

Read More
July 17 2026 Sarah Shepard

Spicy, Not Toxic: How Jay and I Argue Without Wrecking the Partnership

A few years back, Jay told me to stop shitting on his ideas. Not in an email, not in Slack, just straight to my face, after one too many meetings where he pitched something he was excited about and I started poking holes in it before he had even ...

Read More
July 13 2026 Sarah Shepard

Why Experienced Teams Still Need Reset Days

I picked up Scott Galloway's The Algebra of Wealth expecting the usual bruising honesty he's known for, the kind of book that tells you things about money and ambition you'd rather not hear (or wish you had decades ago). And it delivered. What stuck ...

Read More
July 7 2026 Sarah Shepard

What Happens When There's No Retention Budget

You're closing new logos, and the wins channel lights up every time, but your net number isn't moving the way the bookings say it should. The customers you fought to win last year are slipping out the back while you pay full price to replace them, ...

Read More
July 7 2026 Sarah Shepard

The Hardest Part of Coaching Is Keeping My Mouth Shut

I was watching a teammate work through a client problem over Slack the other day. They were close. You could feel it in the way the messages came in, a little slower, a little more tentative, the answer basically forming in real time. And there I ...

Read More