Word From Between the Cans

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August 31 2023 Jay Feitlinger

How to Make Personalized Marketing Actually Feel Personal

Personalized marketing is the new norm, increasingly picking up steam over the past few years. Just because it’s a trend doesn’t mean it’s going to fizzle out anytime soon. In fact, one of the best digital marketing tips we can give you is to make ...

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August 31 2023 Jay Feitlinger

Don’t Make This Mistake When Creating Your Buyer Personas

Today’s best performing businesses know exactly who their target customers are and how to effectively market to them to generate revenue. The secret to this equation is buyer personas, and whether your company has been using buyer personas in your ...

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August 31 2023 Jay Feitlinger

The Dos & Don’ts of Annual Planning: 2021 Edition

Annual business planning is something every smart business owner does as winter draws near, and the end of one year will soon transition into the start of the next. But this year? Let’s be real - everything has hit the fan. So how on earth are you ...

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August 31 2023 Matt Grodsky

You CAN Compete Against Franchised Swim Schools

As a privately owned swim school, you may feel like you're facing a lot of stiff competition from the larger, corporate-owned schools. That's because you are! That doesn't mean that you can't compete and thrive. As a smaller, privately owned company ...

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August 31 2023 Rachel Poulin

How to Motivate Your Millennial" Youngest Employees"

Let’s address the elephant in the room before we get into what I’m about to share with you… I am 21 years old. And I am the youngest employee at StringCan Interactive. That little tidbit shouldn’t matter to anyone, but the fact remains that my age ...

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