Today’s best performing businesses know exactly who their target customers are and how to effectively market to them to generate revenue. The secret to this equation is buyer personas, and whether your company has been using buyer personas in your ...
Read More
Annual business planning is something every smart business owner does as winter draws near, and the end of one year will soon transition into the start of the next. But this year? Let’s be real - everything has hit the fan. So how on earth are you ...
Read More
As a privately owned swim school, you may feel like you're facing a lot of stiff competition from the larger, corporate-owned schools. That's because you are! That doesn't mean that you can't compete and thrive. As a smaller, privately owned company ...
Read More
Let’s address the elephant in the room before we get into what I’m about to share with you… I am 21 years old. And I am the youngest employee at StringCan Interactive. That little tidbit shouldn’t matter to anyone, but the fact remains that my age ...
Read More
We’ve written about Google’s cookies before - twice in fact. Our most recent post was from last year, intended to provide an update about upcoming changes. But just shy of a year later, it’s time to take another look at the topic. Specifically, ...
Read More