Inclusivity has always been important, but it’s become more widely embraced in recent years. People are demanding a society in which individuals and businesses acknowledge and speak to a wider range of diverse audiences - and rightly so. So what if...
At StringCan, we hear from a lot of our clients about the upsides and downsides of online reviews. Especially considering our focus on multi-location businesses, we know that digital reviews can add a very layered aspect to a brand's marketing...
Content, content, content, that’s all everyone seems to be talking about these days, right? Well there’s good reason for it - content marketing is here to stay. The stats that support content marketing as a vertical are undeniable and it's no...
In sports, the last quarter, inning, or half is often considered the most important in the game, the period of time that determines the winner and loser of the match, and in most cases, this is true. When it comes to business, if you think that Q1...
You know how to create a buyer persona and narrow your focus onto these ideal customers. But, even those who know their target buyer too often get caught in the trap of marketing to everyone. “We don’t want to exclude any potential customers or...