Word From Between the Cans

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March 18 2025 Jay Feitlinger

5 Ways to Increase Your Swim School Class Registrations

Even if you have a thriving swim school, it’s always helpful to have a full roster for each of your classes. After all, you never know when a family might need to press pause on swimming for a bit or when you could face seasonal challenges. The more ...

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March 13 2025 Sarah Shepard

The Real Business Challenge After A Life-Changing Trip

The first thing I noticed? The hurry.

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March 11 2025 Sarah Shepard

Seven Weeks 15000 Miles and a New Way of Seeing the World

Seven weeks. Six cities. Over 15,000 miles. It wasn’t just a trip—it was an experiment in surrender, adaptability, and pushing my own limits. I worked full-time, explored nonstop, got sick twice, and still came back with more energy than I left with.

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March 6 2025 Ryan Wheelock

Lead Attribution Is Broken—Here’s How to Avoid Analysis Paralysis

If you’re running a business, you want to know where your leads are coming from. It makes sense—if you can track what’s working, you can optimize your marketing, double down on high-performing channels, and prove ROI.

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February 27 2025 Jay Feitlinger

If You’re Not Trying to Scale, Does Your Manufacturing Business Still Need Marketing?

Some manufacturing businesses are built for rapid growth. Others are built for stability.

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