Another day, another Facebook controversy. What would life be like without all the drama that the social media giant stirs up? Both Facebook and Instagram are facing backlash on the inequality of ad restrictions. More specifically, there’s been...
Universal Analytics (UA) by Google has been the backbone of many marketers’ data and analytics since it was launched in 2012. Since then, Google launched Google Analytics 4 (GA4) in 2020, while continuing to support UA. Very recently, however,...
Check out our video recap of this post below.https://www.youtube.com/watch?v=DLUw6ZTV5m8We’ve written before about online brand reputation management, and the role that digital review sites play in it. The takeaway is that there’s no question...
“Is social media worth it?” asks a client. If we’ve heard it once, we’ve heard it a million times. And while we’re aware of the value of social media in business, we completely understand why so many folks are disillusioned with the idea. Many teams...
Earlier this year, Google announced that it will increase web security and provide better information for users by indicating http sites as non-secure, and giving higher search engine rankings to https sites. As consumers conduct more and more of...