Welcome StringCan’s New Account Manager - Eleana Cox
Background:
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From Factory Floor to Front Office: Aligning Sales and Marketing to Scale Your Manufacturing Business
In many mid-market manufacturing companies, sales and marketing exist in two different worlds. Sales teams are focused on meeting quotas and closing deals, while marketing works on generating leads and pushing campaigns. Unfortunately, when these ...
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Why Every Business Needs a COO’s Touch
As a COO, I can tell you firsthand—this job is a blend of high-level planning, constant problem-solving, and daily crisis management. While every COO's role varies by company, one thing remains the same: versatility. It's not just about keeping ...
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Why Are My Leads So Low-Quality? A Guide for Manufacturing CEOs
Low-quality leads are a drain on time, energy, and resources. If you’re a manufacturing CEO, you might be wondering why so many of your leads don’t go anywhere. Here’s a look at some of the biggest culprits behind poor lead quality and actionable ...
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