Marketing agencies today might feel like commodities and many business owners are approaching them as such. Instead of working with a strategic marketing firm, a company might use Fiverr for their graphic design, a freelancer for their Google Ads,...
Raise your hand if this sounds familiar... You heard about the impact a blog can make on your inbound marketing, so you committed to starting one. But, months after dreaming up lists of blog topics and churning out content, your blog hasn’t moved...
As a digital marketing agency, we’ll be the first to tell you how valuable buyer personas are to your business. Actually, our favorite thing to hear from prospective clients is that the target audience for their product or service is “everyone.” We...
Recently, we asked our client Health World Education for a StringCan Interactive testimonial video and guest blog post. In their video, Health World's Executive Director Peter Rusin talks about how much digital marketing has benefited his non-profit...
You’ve almost certainly heard the term “lead magnets,” but what does it mean? And do you need it? We get these questions from clients, and it’s understandable why. There are so many marketing tactics at their disposal, and they’re just not sure...