Word From Between the Cans

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August 31 2023 Shana O'Connor

Are Skeptical Wellness Consumers Slowing Your Sales Cycles?

Spend a little time looking up trends in consumer trust and information about sales cycles, and you’ll find some recurring themes. Search for this through the lens of wellness industry trends, and it’ll become clear how your target audience is ...

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August 31 2023 James Grant

Is Your Blog Successful? You May be Measuring the Wrong Metrics

During the dot-com bubble, businesses were scrambling to gain a place on the Internet under the banner of “everyone-needs-a-website”. Businesses often did not stop to think if – or why – they needed a website, they just knew that everyone kept ...

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August 31 2023 Sarah Rex

How to Get - and Why You Need - More Google Reviews

91 percent of 18-34 year old consumers trust online reviews as much as personal recommendations. The power of the review is indisputable. How is your business taking advantage of the review generation? Your business would absolutely benefit from an ...

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August 31 2023 Sarah Rex

The 411 on YouTube Advertising Options

YouTube isn’t just for cat lovers (I Love Cats… Keyboard Cat… need we say more?) Your individual YouTube watch history is as unique as each business’s social ad strategy. For every question answered, there are 85 more questions that come into view. ...

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August 31 2023 Nicole Rucker

Tips to Keep Your Website Design Like the 4th of July – Fun and Simple

Everyone loves to have choices, but sometimes as a consumer, we are faced with too many and we feel overwhelmed. On any given day, an average consumer is targeted by countless advertisements and pitches vying for their attention and dollars. For ...

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