Word From Between the Cans

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August 31 2023 Jay Feitlinger

Should You Outsource Your Digital Marketing?

As digital marketing tools become more powerful and effective, companies of all sizes are feeling the pressure to incorporate them into their overall marketing strategies. Agencies and consultants allow you to outsource your brand marketing ...

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August 31 2023 Shana O'Connor

What Digital Tactics Should You Invest in Post COVID-19? (INFOGRAPHIC)

As we consume information on a daily, or even hourly, basis around how to best help our clients during COVID-19, we’ve come across some interesting stats and trends that can help businesses understand where to go from here.Digital marketing is ...

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August 31 2023 Sara Dietz

What is the Goal of an Email Newsletter?

Despite your best intentions, your company likely falls into the “out of sight, out of mind” category for customers when they’re not actively using or buying your products or services. Don’t take it personally; we all have a lot on our minds, so ...

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August 31 2023 Andrea Turnbow

Paid Media Consulting: How to Measure ROI

One question that we as a digital marketing agency hear a lot is “how do I measure the ROI of X marketing tactic?” And while we could write a novel of all the various ways to measure different digital marketing tactics and how they are impacting ...

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August 31 2023 Sarah Shepard

BABA Recap

BABA, better known as the Build a Better Agency Summit was held for the third time in 2023, hosted by the well-known and loved Drew McLellan. Drew is an agency owner as well as the owner of AMI, the Agency Management Institute, a place for agencies ...

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