Word From Between the Cans

For the latest digital marketing news, articles, and blog updates, join our newsletter list.

August 31 2023 Sara Dietz

What Is Call Tracking and Why Do You Need It?

If you think sales calls have gone the way of the T-Rex, you’re only partially right. Yes, businesses today have a lot more nuanced and effective methods of reaching out to prospects than simply picking up the phone for a cold call. But, phone calls ...

Read More
August 31 2023 Alix Parker

Why Your HubSpot Marketing Efforts Will Fail Without Personas

With the increasing need for effective digital marketing over the last few years or so, marketers have been throwing around this familiar term “personas”. The most innovative universities even have their professors introducing this term in their ...

Read More
August 31 2023 Jay Feitlinger

What Is Google Quality Score and Why Is It Important For Paid Media?

There’s a burning question on many clients’ minds that we’re often asked: what is Google Quality Score, and does it matter? I’ll answer the first part of that question, but yes, it absolutely matters. If you’re investing in paid media through Google ...

Read More
August 31 2023 Nicole Rucker

Keep Your Blog Afloat, Tips to Getting Back on Track

If you're like many other businesses, you started out blogging on a fairly frequent basis and then started to fade as you began to find blogging to be too time consuming, or maybe you ran out of topics. Unfortunately, this makes your blog, and your ...

Read More
August 31 2023 Shana O'Connor

Quiz: Is Your Business Prepared for the Post COVID-19 World?

If your business is opened, or if you're planning your strategy for opening, you may want to see how ready you actually are for business post COVID-19. Take our quiz to find out!We also created this Back to Business marketing program to help ...

Read More