Word From Between the Cans

For the latest digital marketing news, articles, and blog updates, join our newsletter list.

August 31 2023 Michelle Fjeld-Hansen

3 Brand Differentiation Ideas to Beat the Competition

We want to stand out from the competition. And nobody knows better than you, the business owner, why you deserve to. You’ve worked endlessly hard to bring products or services to life that solve your customers’ problems, you have great customer ...

Read More
August 31 2023 Alix Parker

Running Promotional Ads? More Than Ever, Context is King

This past year and a half has been tough, to say the least, both personally and professionally. The global health crisis required businesses to rise to a new level of sensitivity and flexibility, and really put their customers first. But, businesses ...

Read More
August 31 2023 Matt Grodsky

Why Franchises Need A Clear Online Marketing Strategy

When it comes to digital marketing, franchises are in a tricky spot. Each location is unique and needs to be optimized for identifiers that set them apart from other franchises, using data such as location information, yet still adhering to ...

Read More
August 31 2023 Jason Myers

Google Data Studio: Your Number One Reporting Tool

Data, data everywhere - but how do you make sense of it? And then apply it to your business? This is something many folks struggle with, but one of the best ways to do this is by investing in the best business intelligence reporting tools. Google ...

Read More
August 31 2023 James Grant

Social Media Sinks Businesses: Can You Afford to Sink Time and Resources into Social Media?

‍ Social media can be a great opportunity to promote your business and deliver engaging content to your target audience. But, it could also be the hole in the bottom of your business that is making your boat sink. ‍ Social media has long been a ...

Read More