Word From Between the Cans

The Value of Listening in Sales

Salespeople typically focus on talking. They launch into their pitch as soon as they can, especially if they have a practiced speech all ready to go. There's just one problem: Potential customers are turned off if they think they aren't being ...

What Type of Messaging Should Your Ads Use Moving Forward?

This year has turned everything in business - and life - as we knew it upside down. So, did it do the same to advertising best practices? This is a good question, and one which many clients are asking. So, how should you handle marketing in a ...

How B2B Businesses Can Leverage Instagram and its New Business Account

3 Brand Differentiation Ideas to Beat the Competition

We want to stand out from the competition. And nobody knows better than you, the business owner, why you deserve to. You’ve worked endlessly hard to bring products or services to life that solve your customers’ problems, you have great customer ...

Running Promotional Ads? More Than Ever, Context is King

This past year and a half has been tough, to say the least, both personally and professionally. The global health crisis required businesses to rise to a new level of sensitivity and flexibility, and really put their customers first. But, businesses ...