Word From Between the Cans

For the latest digital marketing news, articles, and blog updates, join our newsletter list.

October 6 2025 Jay Feitlinger

Real Leadership Starts With Seeing Your Own Bottlenecks

A few weeks ago, I was under a car in my driveway, tightening a loose splash guard. The jack shifted, and the car came down on me before I could move out of the way.

Read More
September 26 2025 Sarah Shepard

Sustainable Leadership Starts With Healthy Boundaries

I’ll be honest with you. I have burned myself out before. The kind of tired where you are too crispy to function and even simple decisions feel impossible. I used to push through it anyway. I thought that saying yes made me a stronger leader. In ...

Read More
September 17 2025 Sarah Shepard

How to Let Go of the Pressure to Find Purpose

You can be an incredible leader, reliable and steady, the one people trust, and still carry the nagging thought: Am I missing the answer that matters most?

Read More
September 10 2025 Sarah Shepard

The Trap of Overthinking and How to Escape It

Portugal looks perfect in the photos. Smiles in Lisbon. A first surf lesson in Madeira. Ocean views in the Azores. Wine in the Douro Valley.

Read More
September 8 2025 Sarah Shepard

Why Structure and Spontaneity Both Matter in Business

I set out on a three-week trip to Portugal with the majority fully planned. Lisbon and Madeira were smooth, structured, and exactly how I like things. Then I tried something new. I booked only two nights in São Miguel, thought I would hop over to ...

Read More