Word From Between the Cans

For the latest digital marketing news, articles, and blog updates, join our newsletter list.

July 14 2025 Jay Feitlinger

AI Exposed the Problem You’ve Been Ignoring

We’ve all heard the hype. AI is here to change the game, speed things up, and make everything easier. But what happens when it speeds up the wrong things? Catch this episode of Revenue Rewired now on Apple Podcasts, Spotify, YouTube, or Amazon Music.

Read More
July 7 2025 Jay Feitlinger

The One KPI That Brings Every Team Together

If your team is working hard but progress still feels slow, you’re not alone. We’ve seen it in our own business and with many of our clients. The real issue often comes down to one thing: no shared focus on revenue. It’s not just a sales metric; ...

Read More
June 27 2025 Jay Feitlinger

What Most Leaders Miss About Sales Performance

The 20/60/20 model reveals a harsh truth: while top reps are praised and bottom reps are problem-solved, the majority, the middle 60%, often operate in a gray zone. They’re reliable, but not exceptional. Capable, but underleveraged. And they’re not ...

Read More
June 24 2025 Jay Feitlinger

Your Marketing Team Can’t Drive Revenue If They're Drowning in Requests

Is your marketing team actually helping you grow, or just checking boxes? Too many organizations are turning marketing into a catch-all for random tasks.

Read More
June 11 2025 Jay Feitlinger

Scaling Will Multiply Your Problems if You’re Not Ready

You Don’t Have a Marketing Problem. You Have a Scaling Problem. Let’s call it what it is: scaling exposes what’s broken.

Read More