When you oversee the marketing for a LASIK and eye care practice, it can be tempting to fall into the rut of prioritizing ‘awareness’ marketing tactics. You probably know all too well what this looks like: Banner ads and social media advertising to ...
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Benefits, or “bennies” as the cool kids call it, is picking up steam and becoming a major conversation piece in the wild and crazy world of Human Resources (HR). Human Resources service provider Zenefits even has an Ultimate Guide to Fringe ...
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Did you know that 90 percent of consumers read online reviews before visiting a business? And that 86 percent of people hesitate to do business with a company if it has negative online reviews?Ouch.
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When I was growing up as a wrestler, I learned a very important lesson: You will never improve without challenging yourself. Back then, it meant that the only way to get any better was to take on people of greater skill. Today, it’s a little ...
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