Word From Between the Cans

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March 18 2025 Jay Feitlinger

5 Ways to Make Planning for 2019 Not Scary

This post in a nutshell:

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March 18 2025 Jay Feitlinger

Turning Health Club Members into Raving Fans

Customer satisfaction is one thing. It’s nice to know your health club members are content, and that you’re meeting their most pressing needs so they don’t need to complain or go elsewhere (at least for now). But then there’s retention. The more ...

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March 18 2025 Jay Feitlinger

Quality or Quantity: What's More Important for Reviews?

When you own your own business, online review sites can feel like a blessing and a curse. Considering that 92 percent of consumers now read online customer reviews and they’re basically the word of mouth marketing of today, you know you need to be ...

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March 18 2025 Jay Feitlinger

The Best Way to Experience Your Clients' Brands? Become an Actual Customer

Awhile back, we realized something about the average marketing agency that astounded us, which is this: Many of them have never actually experienced their clients’ brands. Does that blow your mind as much as it did ours?

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March 18 2025 Jay Feitlinger

StringCan Gives Back

I am so lucky to work for a company that walks the walk AND talks the talk. I’ve had some amazing volunteer opportunities while working for other companies, but they were never done as a company. We take our mission to heart; supporting businesses ...

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