I've been rewriting our own marketing copy lately, which is a strange assignment for someone who runs an agency. You either do it way more often than makes sense or way less, and there's not much of a comfortable middle. This round, I got stuck on a ...
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At some point, we will have to reach out to a client who has no idea anything is wrong. Maybe a report went out with a number that didn't add up. Maybe a campaign went live a day after it was supposed to, or an email landed in front of the wrong ...
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Your CFO can tell you where every dollar went last month, down to the software subscription nobody uses. Ask your sales team what percentage of last week actually went to selling, and you'll get guesses and maybe a little defensiveness. Meanwhile, ...
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Last Monday, close to 11 pm, I caught myself running a performance review. No agenda. No documentation. No HR in the room, which is a problem, because the manager conducting it was ruthless.
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There's a whole genre of TV where people buy a house somewhere with better weather than wherever they came from, and I was on the couch watching one of those when a couple from New Jersey explained how they'd ended up in St. Thomas. They told it the ...
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