Word From Between the Cans

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March 24 2026 Sarah Shepard

Why Most ABM Programs Fail Before They Ever Start

If you have ever wondered why your sales and marketing teams keep missing each other even after investing in alignment initiatives, this episode covers exactly why that keeps happening and what to do instead.

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March 23 2026 Sarah Shepard

The Blind Spot Every High-Performer Has

Okay, so. I'm a few short weeks away from a two-month trip to France (yes, I'm working for most of it, but still, France!), and honestly? I've been in a lot of pain. My neck, my hip. My body has been doing this thing lately where it very loudly ...

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March 16 2026 Sarah Shepard

Constraint Is a Superpower

There is a particular kind of clarity that only arrives when you are forced to choose what truly matters. I have been sitting with that feeling a lot lately, and it started, of all places, with a suitcase.

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March 9 2026 Sarah Shepard

How to Escape the Attribution Trap in B2B Marketing

I Used to Dread the Question "So Which Channel Is Actually Driving Revenue?"

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March 9 2026 Sarah Shepard

Why Cheap Marketing Agencies Cost You More in the Long Run

I'll be honest with you: building a great team is the hardest thing we do at StringCan.

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