Word From Between the Cans

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October 7 2026 Sarah Shepard

Will AI Replace Your Dashboard? What Leaders Should Know

If your team has a pile of AI tools, a dashboard nobody opens, and a nagging feeling that you're paying for software the work has already outgrown, you're not alone. I hear some version of "is this helping our bottom line or just adding another ...

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September 25 2026 Sarah Shepard

Your Campaign Approvals Are Running in the Wrong Order

I've been rewriting our own marketing copy lately, which is a strange assignment for someone who runs an agency. You either do it way more often than makes sense or way less, and there's not much of a comfortable middle. This round, I got stuck on a ...

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September 11 2026 Sarah Shepard

What the First 48 Hours After a Mistake Reveal About Your Company

At some point, we will have to reach out to a client who has no idea anything is wrong. Maybe a report went out with a number that didn't add up. Maybe a campaign went live a day after it was supposed to, or an email landed in front of the wrong ...

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September 7 2026 Sarah Shepard

Why Your Biggest Expense Is the One You Never Measure

Your CFO can tell you where every dollar went last month, down to the software subscription nobody uses. Ask your sales team what percentage of last week actually went to selling, and you'll get guesses and maybe a little defensiveness. Meanwhile, ...

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August 17 2026 Sarah Shepard

Would You Ever Give Yourself a Performance Review? Why I Put Mine on the Calendar

Last Monday, close to 11 pm, I caught myself running a performance review. No agenda. No documentation. No HR in the room, which is a problem, because the manager conducting it was ruthless.

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