Word From Between the Cans

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December 22 2025 Sarah Shepard

How Website Redesigns Can Cost You if You’re Not Careful

If you’ve ever rebuilt your website and still felt unsure it was working, this episode covers why that happens.

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December 15 2025 Sarah Shepard

How Self-Correction Becomes Your Leadership Advantage

There is a leadership skill I see all the time but rarely hear anyone name out loud. It is the quiet ability to read a room, shift your approach, and adjust before anyone else even notices the change.

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December 5 2025 Sarah Shepard

Leading With Long-Term Thinking When Everything Feels Urgent

There’s a very specific kind of chaos that happens at the end of the year. If you’re a leader, you know it well. Everything seems louder, faster, and higher stakes. Even when you plan ahead, there’s always something that pulls time and attention in ...

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November 28 2025 Sarah Shepard

Leadership Lessons for the Holiday Season

Every year when this season rolls in, I can feel the old expectations creeping back in. Some loud. Most quiet. But all somehow convincing me I should be more, do more, feel more.

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November 23 2025 Sarah Shepard

Why Reddit Is Becoming Key for B2B Market Insight

Reddit has quietly become one of the most valuable places to understand what customers genuinely think, and the conversations happening there give you a clearer picture than most traditional channels ever could. You will learn how to spot real buyer ...

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