When the economy is in flux or revenue is down, many companies are tempted to have a knee-jerk reaction and start cutting expenditures. Marketing, in particular, is often one area that’s attacked first, whereas essentials like payroll, rent, and ...
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In this day and age, there is hardly a new destination that we don’t plug into our mobile or car GPS to help guide us there. Printing out directions or using an actual map are the analog equivalent to finding your way around. Think of buyer personas ...
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While running your organization’s Facebook and Instagram accounts, you may notice your customers and prospects sending you messages with similar questions. Sometimes these questions can come all at once due to a change in the business or industry, ...
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Your website is basically your company’s digital headquarters, responsible for reflecting your brand image, offering the right resources to buyers, and ultimately converting them into customers. But for many companies, their website UX is kind of a ...
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