December is a popular time for year-end planning but there’s a well-kept secret in the business community: sometimes even the best plans flop. This happens for a variety of reasons, but it can be incredibly disappointing to get through Q1 and Q2 and...
Years ago, Michael F. Sciortino Sr. published a book called “Gratitude Marketing,” based on his professional philosophy and firm by the same name, which specializes in helping advisors grow their practices through carefully nurturing long-term...
Last year, we wrote about Google Universal Analytics (UA) being replaced with Google Analytics 4 (GA4) and the best path for companies wanting to make the switch seamlessly. Now that some time has passed and GA4 has officially replaced UA, it’s time...
In today’s fast-moving business landscape, flexibility isn’t just a buzzword; it’s also a necessity. Gone are the days that organizations could set a marketing strategy in December for the full year ahead, and then realistically plan to follow it....
There have been numerous measures taken in the last few years to increase privacy for consumers, and rightly so. People have a right to data privacy, and organizations should be held responsible when they do not uphold the security measures they...